6 - 14 july 2019

Trends and best practices were yesterday; Future (s) Thinking is for tomorrow's business


7th july, 18:00 - 19:00


PPNT Gdynia, builiding III
spot on the map: 6

News reports are changing our trusted geopolitical context on an everyday basis. Consequently, the market demands companies will have to meet are getting increasingly volatile and uncertain. Businesses have to prepare for the new rules of the game.

We’ve entered VUCA times. VUCA coincides with a global paradigm shift of the present system. This is why it is crucial to understand the varied signals of change today in order to limit its complexity and synthesize data for the foundation of business development. Future-oriented thinking is a well-grounded approach to innovation and design of new products and services that may transform possibilities into tangible results. At the moment, these very possibilities are becoming internally contradictory. The polarization of possibilities and values is the current landscape in which entrepreneurs have to navigate. In her lecture, Zuzanna will introduce the audience to coming Signals of Change.

Lecture within the framework of the POLARIZATION BLOC.


  • Zuzanna Skalska is an expert on trends for innovation and design. She has been working for more than 18 years as a trend researcherand strategist in the field of up-front innovation.

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