Speaker of DtB Summit
Born and raised in Frankfurt, Layla spent extended periods of her career in Germany, Switzerland and New York City with industrials such as Deutsche Telekom and Sony, and international creative agencies such as MetaDesign, Interbrand/BrandWizard frog and more. In 2014 Layla returned to Germany and to frog, having also worked for frog in New York from 1999-2004. Following the principles “anticipate the user’s needs”, "simplicity” and “focus on core use”, Layla has created award winning functional and emotional digital experiences for Fortune 10 brands through to start-up ventures. She has also served as an Adjunct Professor at the School of Visual Arts in NYC, has been a guest speaker at NYU and last month completed a four month engagement as guest lecturer at Hochschule Luzern.