6 - 14 july 2019

Design talks Business Summit | day II


13 july, 9:30 - 16:00


300 places
Compulsory registration!


PPNT Gdynia, builiding III
budynek IV

How design might help business thrive? In the times of unexpected turns and dynamic market changes, how can we make the best use of management tools and techniques in order to enhance the business potential of our companies? How can the innovation culture fuel product, service and business model design and enable us to respond wisely to the novel needs of our customers?

July 2019 marks the fourth time when entrepreneurs, designers and change architects will meet at Design Talks Business: Summit in Gdynia. Throughout two-day long event, attendees will become familiar with real market cases, practical strategic design tools that can enable them to address changes in their business environments better. Participants will receive useful tools and techniques essential in the process of product and service innovation, defining market potential and customer needs or integrating creative culture within their organisations. As the attendees and speakers blend into an international crowd, the event will enable attendees to discover inspiring perspectives and real-life cases from various markets.

The need for new strategic methods and tool is underlined by dynamic market changes affecting  product, service and business model design. Sticking to old habits puts companies to the risk of producing the same, old solutions. Design seen as a tool, process, work culture and strategy enables today's companies to generate solutions aligned with today's market needs. Design Talks Business: Summit is a space for meetings, sharing experiences and networking. We invite you to join 350 creative entrepreneurs and entrepreneurial designers who will attend this year's summit.

Polarisation, the theme of Gdynia Design Days in 2019, will follow us throughout the event as the areas such as will be covered: future - roots, minimalism - overconsumption, localness - globalisation, me - us, online - offline, heart - mind. These antymonies mirror complexity and heterogeneity of present needs and values today's customers expect. Each of them carries insightful information and potential during the times of constant change, uncertainty and duality of market needs.

Second day at DtB: Summit will start with an energising lecture and discussion. Afterwards, participants will join a design challenge: polarisation workshops, where they will be offered to respond to design challenges using various methodologies as they will be mentored by a team of experienced facilitators from Germany and Poland. As a final outcome, participants will offer recommendations and potential solutions to above mentioned challenged that reach far beyond the limits of today's approaches. During the open lectures we will try to interpret 2019's core theme, share our experiences and perspectives on subjects that mirror complexity and diversity of today's needs and values. It is where we will learn about the ever-changing customer needs (our needs as it turns out) and discover how they change on an ongoing basis. We will all gather during the summary of DtB Summit, where participants will get an opportunity share outcomes of their workshops and their experience after the whole event during. It's the time to gather and get a rundown of the major findings and results of 2-day long summit.






09:30-10:00 registration & morning warm-up | 17 

10:00-10:45 open scene - inspiration | 17

lecture | Shaping experiences we love | Layla Keramat (de) Spark Reply


11:00-14:30 design challenges - polarization  

challenge | Social innovation acceleration | Adam Brocka (sk) kiuub studio | level basic  
challenge | Holacracy - let's design organizations for the future | Ewa Bocian (pl) Dwarfs and Giants | level basic
challenge | Cards on the Table: Tool for building teams out of groups | Urszula Szwed (pl) Dinksy | level basic-intermediate   
challenge | Service design vs Polarizing society | Jo Ward (UK) PDR International Centre for Design and Research | level basic-intermediate  


11:00-14:30 open scene - polarization | 17

talk | Working at the intersection of desirability, viability & feasibility | Jonas Kronlund (fin) Elisa 
talk | Try and adapt - a challenge or a chance for business? | Konrad Głowacki (pl) Sinterit 
talk | Designing Value Proposition for multi-sided markets and Gen-Z users | Błażej Wojtyła (pl) Jazzy Pro 
talk | Developing a fashion brand in the conditions of the new economy | Bartosz Ladra (pl) Transparent Shopping Collective

14:30-15:00 open scene - summary i reflections | 17

20:00-00:00 DtB Summit closing party | Dom Idei | D

All events within the main stage and small stage translated simultaneously. As part of the conference, it is possible to participate in workshops and challenges for which the previous subscriptions and fees are required. Workshops, challenges, and conversations marked [en] require knowledge of English. Please choose carefully the workshops and challenges because they take place in parallel. It is possible to use only one workshop and challenge or participate in free lectures and talks.

Advisory board DtB Summit

Wojciech Ławniczak (PL) Very Human Services

Wojciech is an advisor, service designer, strategist, entrepreneur with 19 years of experience. Focused on strategic development projects related mainly to service management based on innovation and design (a.o. the concepts of Human-Centred Design, Open Innovation and Value Co-creation), both for private and public sector. One of the pioneers of Design Thinking and Service Design movement in Poland. The founder of Very Human Services - design consultancy, the co-founder of Service Design Poland – service innovation think-tank. Contributes to the DTB: summit since 2016.

Maria Potoroczyn (PL/NYC) Citi Global Consumer Bank & Women in Innovation

Strategist, implementer, dot-connector. Currently driving mission-critical product innovation programs at Citi Global Consumer Bank, while scaling her nonprofit startup WIN: Women in Innovation and exploring a new side hustle in her “spare time”.  Maria is passionate about fintech products. She prides herself at doing work that has a positive impact on consumers experience, while generating top line growth. Products and services she has delivered, have helped position Citi as a leader in a highly competitive market. As the Co-Founder and Board Director at WIN, Maria grew the community from 20 to 2500 members and built out the WIN team from 3 to 30, expanding the reach of WIN’s programming from New York to London and San Francisco. Currently, Maria is spearheading a Mentorship Program and building out a Board of Directors to professionalize WIN operations. As a former innovation consultant working with premier innovation consultancies (Fahrenheit 212, SY Partners, and others), Maria has built a strong track record of creating and operationalizing breakthrough products and services for Fortune 500, private equity portfolio companies, startups, and nonprofits.

Paulina Kisiel (PL) PPNT Gdynia | Centrum Designu

Creative Director of Gdynia Design Days. Her daily work focuses on precise observation of trends in order to tailor the programme to the user needs and touch most disputable issues. She graduated from the Faculty of Architecture and Urban Planning at the Gdańsk University of Technology. She devoted her dean's leave to work in an architectural office in London. Awarded the title of Strategist of the Year 2018 by “Design Alive Magazine”, nominee for the person of the year in “Pomorskie Sztormy Award” by "Gazeta Wyborcza Trójmiasto". On a daily basis owner of the interior design studio.

Ewa Janczukowicz-Cichosz (PL) PPNT Gdynia | Centrum Designu

Wice-director of  Pomeranian Science and Technology Park, Gdynia. Manages and organizes key happenings realized in the city within design area, an annual Gdynia Design Days festival in particular. Graduate of Management Faculty at the University of Gdansk and of interdisciplinary postgraduate course in industrial design management organized by Institute of Industrial Design (Warsaw) and Warsaw School of Economics. Project coordinator of several projects and exhibitions among Europe, including EU financed projects which aim at support, development and promotion of Pomeranian designers. As a member of EIDD – Design for All Europe organization, she focuses on further development of universal design and social inclusion in the City of Gdynia.

Jerome Goh (NYC) Senior Design Lead, IDEO

Jerome works with clients to create new-to-the-world concepts for their businesses, and helps bring these ideas to life in the form of engaging user experiences. Although his expertise is in space design, he has been able to work across many industries because he has always focused on the needs of the end user.  When not in the office, he is a wannabe photographer and letterer. He enjoys working with future-generation designers by being a part-time lecturer at Parsons New School.

Michael Thomson (UK) Design Connect

As an independent design strategist and facilitator, Michael helps teams,  businesses and organisations around the world evolve their visions and strategies for growth. As President of the Bureau of European Design Associations, Michael initiated and led the high-level lobbying that persuaded the European Commission to include design in its Innovation Strategy in 2010 and subsequently authored its seminal report, ‘Design for Growth and Prosperity’. A former Board member of the World Design Organisation, Michael created and directed ‘Shaping the Global Design Agenda’, the first ever international conference on national design policy held as a part of Torino World Design Capital 2008. In 2103, Michael was appointed the inaugural Japan Design Ambassador by the Japan Institute of Design Promotion and in 2014 he became an Honorary Fellow of Aalto University. The University of Brighton recently awarded Michael an Honorary Doctorate in recognition of his significant contribution to design’.

Henryk Stawicki (PL) Change Pilots

Helps organizations create products, services and brand scenarios based on design strategies. As a co-founder of design consultancy Change Pilots, he offers a unique point of view as both strategist and designer capable of creating measurable, novel solutions. Always brings multicultural perspective thanks to years of practice abroad including New York and London and such organizations as Parsons School of Design and IDEO. Member of Service Design Polska team, Gdynia Design Days Advisory Board and Cohabitat Foundation Board. Facilitates courses on Human-Centered Design, Design Thinking and Design Management at the School of Form.

team: Design talks Business Summit

PPNT Gdynia | Design Centre: Paulina Kisiel, Ewa Chudecka, Natalia Kawczyńska;

Change Pilots: Henryk StawickiJustyna Turek, Maciej OtrębskiPaweł KupczakEwa Browarczyk





  • Urszula Szwed has been leading creative teams for 10 years, while within the last 6 years she has been co-creating the DINKSY. This Illustration and Design Studio is today a unique, self-managing, turquoise enterprise.

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  • Head of Customer Development in the entertainment domain of new international business development at Elisa Corporation, the leading telecom operator in Finland.

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  • Born and raised in Frankfurt, Layla spent extended periods of her career in Germany, Switzerland and New York City with industrials such as Deutsche Telekom and Sony, and international creative agencies such as MetaDesign, Interbrand/BrandWizard frog and more.

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  • Designer and researcher with degrees in art, design and education. Utilising an understanding of complex design methodologies, Jo aims to create an inclusive environment that promotes creative thinking.

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  • Adam has been managing business incubators and accelerators at Impact HUB Bratislava in Slovakia. Intensive programs dedicated to social entrepreneurship, urban innovation and startups, in order to help companies to scale and achieve greater sustainability.

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  • A serial tech entrepreneur and angel investor with both successful exits and failed ventures in his records. He is the CEO and co-founder of Jazzy.pro, a company that creates innovative IT solutions for clients all around the world.

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  • Co-founded ELEMENTY and Transparent Shopping Collective. By education, he's a lawyer, by passion he's an entrepreneur.

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  • A co-founder of Sinterit Sp. z o.o. company. He worked on the development of Sinterit Lisa and Lisa Pro 3D printers operating in Selective Laser Sintering (SLS) technology. He also coordinated and conducted the process of its market implementation and became responsible for business operations and part of an internal software stack

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  • Ewa is a partner at dwarfs and Giants, an innovation lab for shaping the future of work. She believes that the future of organizations can´t be built on the principles of the past and for this reason, we need to rewrite the fundamental ideas of how we work, lead and organize.

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