Prelegent DtB Summit
Ashley Benigno is a digital pioneer and creative visionary with close to 20 years of global experience at the intersection of design, innovation, brand and marketing. As Group Director at Fjord Milan, he helps his clients and team push the boundaries of service design to deliver work that is always fresh and best-in-class in terms of experience, to ensure it is always designed around the evolving needs of both end-users and the business. With a background in both consultancy and client-side, Ashley has a track record in successfully devising and launching innovative brands and services. As well as defining and delivering top performing campaigns in over 80 countries across the globe, Ashley brings empathy and understanding of different roles and cultural nuances to complex projects and digital transformation programmes. Previous roles have included helping set up user experience and innovation teams for 3 Italy in the early days of 3G, being a mobile future strategist for the Hutchison Whampoa Group, a creative director at Nokia,and leading global marketing campaigns for Microsoft.